Monday, December 29, 2008

Top 10 Reputation Tracking Tools Worth Paying For

We talked about corporations starting their foray into social media with a 'listening strategy'. This fits nicely under the reputation management umbrella.

From Mashable's Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.

Reputation management is essential to both individuals and companies. The more popular your brand is, the more critical it will be to keep tabs on it and the more time it will consume out of your day. If you work at a startup and no one has heard of your brand, or if you’re an individual who has just started blogging, these tools are still useful to you.

If, on the other hand, you’re brand new to social media and aren’t known by many people, then these free tools might be a better place to start.

You should consider paid services if you are unable to manage and keep your pulse on your online reputation. Also, paid services help you analyze and understand the magnitude and sentiment of conversations around your brand, which would take you even longer if you did it manually. Services start out at a minimal price of $1 for individual bloggers and shoot up over $100,000 for large enterprises. If you are considering using a paid service, select the one that best matches your current situation and scale up as your requirements grow. more

1 comment:

Joseph said...

Thanks so much. I'm new at Twitter and this was very helpful.

@joemd (twitter)