Monday, December 29, 2008

Benefits of Using Social Media Marketing

Interesting data point from class participant Uday on the benefits of SMM. Clearly, customer engagement is the key factor...and we'll continue to watch in 2009 how brands calculate ROI from "engagement".

Looking to make the case for why your organization or clients should be using social media marketing? A survey last month, highlighted today in eMarketer, outlines the benefits that marketing executives cite as reasons to embrace the medium:

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