Monday, December 15, 2008

Retort to WSJ Article: WSJ Offers Great Marketing Advice, Then Fails to Follow It

Just received from:

tomdog @BeverlyMacy here's the #HubSpot retort to that #WSJ article

If you haven't read today's piece in The Wall Street Journal about marketing on the social web, you should go read it now.

It's a great summary of many of the principles of inbound marketing, written by professors from Babson and Bently colleges after dozens of interviews with executives and managers.

There is just one problem with the article: The authors and The Journal aren't following their own advice.

No comments: