FROM Daily Follow:
Scott Monty is head of social media at Ford. With over 5,000 followers and over 7,600 updates under his belt, Scott is the epitome of how Big Brand should listen to and engage in conversation with their customers.
Now, if Scott’s account had been established at the beginning of the Big Three senate bailout hearings, of course we’d be a tad suspicious of Ford’s motives. But there’s just no way that Scott could possibly post 7,600 updates in just a few short weeks, so it’s pretty clear to us that Scott’s been at it for a while and that yeah, Ford “gets” social media and understands both the brand intelligence value of having an ear to customers’ conversations as well as having a voice.
For bonus points, Ford also has their Customer Service department on Twitter. Kudos to Ford for being a traditional brand and recognizing the value that social media brings to their business and their customers.
Follow Scott (and Ford) on Twitter @ http://twitter.com/ScottMonty
Follow Ford Customer Service on Twitter @ http://twitter.com/FordCustService