So when my friend emailed me to say he is building a WordPress blog to try his hand at blogging somewhere other than MySpace and wanted some advice on promoting it and driving traffic, I was more than happy to respond. What follows is essentially what I told him, broken down a bit differently to help others out there know how to promote their brand new blog. Keep in mind he’s a fiction writer, not a business blogger, but these are generic tips for anyone. They also aren’t aimed at driving tons of irrelevant traffic (the Digg effect). They are aimed at building a sustainable audience of enthusiastic readers.