Ok, the marketers are now signing the swan song: “It’s about relationships”.So with all the emphasis on relationships where is the evidence that it hasn’t merely become a tag line or another marketing theme?
Let’s be real. A brand cannot have “real” relationships with hundreds of thousands or millions of customers. However, they can significantly improve those relations by leveraging the power of social technologies as a means of interacting with the customer more effectively and efficiently.And this:
Management practices and theories have changed overtime as markets have matured and pressures for performance have increased exponentially. From the industrial Era through to the Information and Knowledge Era organizations have had to adjust their management methods to survive and compete. Now we enter into the “Social Era” and again management methods and theories must change to survive with the globalization of markets and interactions with people. more here