tag:blogger.com,1999:blog-6731068852504640402.post9091304090059235722..comments2024-02-24T00:24:09.711-08:00Comments on Teaching Social Media Marketing At UCLA Extension: "Socialutions"Unknownnoreply@blogger.comBlogger5125tag:blogger.com,1999:blog-6731068852504640402.post-88439375373637990192008-11-24T15:45:00.000-08:002008-11-24T15:45:00.000-08:00Cool!Ethanethanbauley.comCool!<BR/><BR/>Ethan<BR/><BR/>ethanbauley.comAnonymoushttps://www.blogger.com/profile/03843514714000476030noreply@blogger.comtag:blogger.com,1999:blog-6731068852504640402.post-67737853162989684932008-11-24T14:45:00.000-08:002008-11-24T14:45:00.000-08:00Your point "I just want to emphasize that next gen...Your point "I just want to emphasize that next gen branding=people (not media)" is spot on.<BR/><BR/>People act and think differently than brands. Past PR and marketing has been focused on "getting attention" rather than keeping attention". You keep attention by relating to "people" in a way that is human.<BR/><BR/>Hope my comments didn't create confusion.Jay Deragonhttps://www.blogger.com/profile/04158737787042910585noreply@blogger.comtag:blogger.com,1999:blog-6731068852504640402.post-34991500797510605472008-11-24T13:22:00.000-08:002008-11-24T13:22:00.000-08:00I'm not quite sure what we're discussing here ;-)T...I'm not quite sure what we're discussing here ;-)<BR/><BR/>The point I'm trying to make is that "brands" are changing from inert facades that are optimized to communicate value propositions through one way media (packaging, print, TV). Brands are instead becoming the sum of all the information available about the product/service/people that work at the firm in question.<BR/><BR/>A brand can't be one thing that's said a million times to 100 million people. It's a million different things communicated among networks of millions of people, some of whom work for the company whose brand is being discussed.<BR/><BR/>Social software (FB, Twitter) enables those people who are agents of the company to interface with this network a lot more efficiently.<BR/><BR/>So, that's the long version of what I was originally trying to say ;-) To be honest I don't remember the original context of the quote, but I just want to emphasize that next gen branding=people (not media)<BR/><BR/>HTHAnonymoushttps://www.blogger.com/profile/03843514714000476030noreply@blogger.comtag:blogger.com,1999:blog-6731068852504640402.post-44646541919603699592008-11-24T06:16:00.000-08:002008-11-24T06:16:00.000-08:00I would agree to the "scale" issue but it really d...I would agree to the "scale" issue but it really depends on how you define a "relationships". brands using the trick of the trade to caputre you on the web and your information with slick and misleading ads does not build a relationship.<BR/><BR/>What say you?<BR/><BR/>Thanks for the reference to my blog.Jay Deragonhttps://www.blogger.com/profile/04158737787042910585noreply@blogger.comtag:blogger.com,1999:blog-6731068852504640402.post-30798903209246715912008-11-23T18:43:00.000-08:002008-11-23T18:43:00.000-08:00"A brand cannot have “real” relationships with hun..."A brand cannot have “real” relationships with hundreds of thousands or millions of customers."<BR/><BR/>This is true, but I think it misses the point, which is: social software enables the people that work for a given brand to [dramatically] scale their relationships.Anonymoushttps://www.blogger.com/profile/03843514714000476030noreply@blogger.com