Wednesday, November 6, 2013

Michael Kors' Widely Hated Instagram Ad Was Actually A Massive Success


According to the blog of Instagram marketing analytics platform Nitrogram, Michael Kors gained nearly 34,000 new followers in the 18 hours following its controversial sponsored photo. To put that figure in perspective, Nitrogram says Michael Kors added nearly 16 times as many followers with its sponsored post as it has usually added with non-sponsored posts.

The sponsored posts increase viewership by pushing them to users who do not already follow the @michaelkors Instagram account, which now has more than 1.3 million followers.

No comments: