According to the blog of Instagram marketing analytics platform Nitrogram, Michael Kors gained nearly 34,000 new followers
in the 18 hours following its controversial sponsored photo. To put
that figure in perspective, Nitrogram says Michael Kors added nearly 16
times as many followers with its sponsored post as it has usually added
with non-sponsored posts.
The sponsored posts increase viewership by pushing them to users who do not already follow the @michaelkors Instagram account, which now has more than 1.3 million followers.
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