For #SMMUCLA Students - a very solid post on how to leverage your blog. From NMX/BlogWorld
By October 8, 2013 on
When done well, a long-term blogging strategy can build your authority on a given topic. But when done really well, blogging can make you THE authority on your industry.
No matter how much content you publish, you’ll never be viewed as an authority if you keep your industry knowledge to yourself and only use your blog to promote your brand. Authority bloggers know that blogging is about so much more than trying to sell. Here are 4 ways you can use your blog to establish yourself as an industry authority.
1. Prove Your Knowledge
Without evidence of your expertise, your blog will automatically feel less authoritative. Just about every blog niche on the Internet is full of “gurus” and “ninjas” who claim to be experts in a given topic but don’t have the real world experience to justify their claims. Don’t let this turn you off from calling yourself an expert — by being the real deal, you’re already heads and shoulders above many other blogs. READ THE REST HERE