Friday, May 17, 2013

Best Practices On Shortening or Leaving Full URL In Tweets

We had a good discussion in class on Wednesday about short url (, etc.) vs full URL.  Would love to know what people think.  

My research shows that in email marketing, the full URL may get better click-through rates, while on social media platforms, short urls are best.

Twitter is by far one of the most popular and most effective ways to drive traffic to your website.
The challenge that many have with twitter is writing a tweet that can communicate a message and fit in the URL to their site within the 140 characters that Twitter allows for.
This raises the question, is it better to use the full URL to your site, or to use a URL shortener? Unfortunately, there is no clear cut and dry answer to this dilemma. Here I will go over some benefits and drawbacks to both.


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