Nothing Happens Without Promotion: 5 Tips to Boost Your Facebook Strategy

Fantastic Tips from Kathi Kruse!  

1. Awareness in Real Life. What we see, we remember. Signage and other visual reminders in your store help boost the awareness of your Facebook page to your customers AND employees.

2. Facebook Ads. Perhaps the single greatest device for growing your fan base and increasing sales. Facebook makes it easy and affordable to amplify your reach with Promoted Posts (spending $5-$20 to show a post to a wider audience).

3. Landing Pages. Facebook users like to stay on Facebook. Facebook Landing Pages are perfect for facilitating specific marketing campaigns.

4. Calls to Action. If you’re utilizing Landing Pages, please make sure you have the ideal marketing language to compel the user to do what you want them to do. A call-to-action (CTA) is the part of your message that convinces a person to perform your desired action immediately. People need to be shown or told what to do next (ie: drive them down the sales funnel).

5. Tools. You’re going to need a designer to create your Landing Pages. You’re also going to need help installing Landing Pages on your Facebook page. There are tools like Heyo and Shortstack that help you facilitate these two endeavors. 
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