Wednesday, November 21, 2012

Facebook Launches Conversion Measurement Tool

From Search Engine Watch

Facebook began rolling out a conversion measurement tool on Friday to help marketers bridge the data gap between social ads and online sales.

David Baser, Facebook’s ads product manager, told Reuters the tool has been a highly requested feature for some time. "Measuring ad effectiveness and outcomes is absolutely crucial to all types of businesses and marketers," he said. "You would see the number of people who bought shoes," he said, using the example of an online shoe retailer. However, marketers couldn't get information that could identify the people, he added.
Read the rest here 

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