Teaching Social Media Marketing At UCLA Extension: Facebook Engagement

Tuesday, November 6, 2012

Facebook Engagement

From Pandemic Labs:

Global Truths about Facebook Engagement

Photos are 5x more engaging than links
But brands post links 2.7x more than photos
Photos get the most comments per post of any content type
Videos get the most shares per post of any content type
Posts on Sunday get 32% more interactions than the weekday average
Videos posted on Saturday get twice the interactions of videos posted on Thursday

Remember, global stats are helpful but they don’t replace getting your own data about your Page.

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From Beverly...

Thanks for visiting Teaching Social Media at UCLA!

I have been teaching Marketing classes for the UCLA Extension since 2001. I love sharing the knowledge and passion I have for Marketing and Technology with the business community. I want to thank Karl Kasca, who's been my co-instructor since 2003, for the marketing and research expertise he brings to the classes as well. In addition to co-teaching Social Media, Karl teaches New Media and I teach Global Marketing for the Extension as well.

In addition to teaching, I am Host of Social Media Radio; the co-author of The Power of Real-Time Social Media Marketing; and a contributor to The Huffington Post.I also speak on industry panels, keynote for professional organizations, and am an accredited business writer.

You can follow Karl and I on Twitter at www.twitter.com/beverlymacy ; www.twitter.com/karlkasca

OR you can email us here:
beverlymacy@gmail.com
karl@increaseonlineprofits.com