Thursday, October 4, 2012

Tumblr gets its first analytics tool by way of Union Metrics

For those students who will be using Tumblr for your blog platform, you may want to check this out!

Tumblr will get its first analytics platform, its marketing and revenue consultant Rick Webb announced today on stage during his keynote at Advertising Week’s OPS conference, alongside Union Metrics‘s CEO, Hayes Davis.

As a matter of fact, the app was built by Union Metrics on the Tumblr firehose, and is the first tool of its kind to be officially endorsed by the micro-blogging startup.

As you may know, Union Metrics is the social media analytics company behind TweetReach, which provides Twitter tracking data (see our recent story). To expand its reach, it has has licensed access to Tumblr’s entire firehose through social data company Gnip.   READ THE REST HERE

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