In last night's class we discussed 'go where your customers are' as it relates to social platforms. Gilt is HUGE and here's what their CEO says about that and spending on social media.
While Gilt dabbled in Facebook commerce in 2011, the company ended up closing its stores.
"One of my friends said that it was like trying to sell something at a bar," Lyne said.
But the site, which is social in nature given that it was founded on the idea of friends inviting friends, has also found great social media successes.