Teaching Social Media Marketing At UCLA Extension: The Yelp Conspiracy: How a Group of Businesses Conspired to Get Better Yelp Ratings

Friday, July 6, 2012

The Yelp Conspiracy: How a Group of Businesses Conspired to Get Better Yelp Ratings

This is important and we will discuss in class on Tuesday!

Add this to the list of reasons you shouldn’t trust online reviews: Yelp recently busted what it calls a “review-swapping ring,” in which partners in a business network posted top ratings and glowingly positive reviews of each other’s services. Read the rest HERE

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From Beverly...

Thanks for visiting Teaching Social Media at UCLA!

I have been teaching Marketing classes for the UCLA Extension since 2001. I love sharing the knowledge and passion I have for Marketing and Technology with the business community. I want to thank Karl Kasca, who's been my co-instructor since 2003, for the marketing and research expertise he brings to the classes as well. In addition to co-teaching Social Media, Karl teaches New Media and I teach Global Marketing for the Extension as well.

In addition to teaching, I am Host of Social Media Radio; the co-author of The Power of Real-Time Social Media Marketing; and a contributor to The Huffington Post.I also speak on industry panels, keynote for professional organizations, and am an accredited business writer.

You can follow Karl and I on Twitter at www.twitter.com/beverlymacy ; www.twitter.com/karlkasca

OR you can email us here:
beverlymacy@gmail.com
karl@increaseonlineprofits.com