Wednesday, July 4, 2012

Purpose: The fundamental ingredient of all successful communities

Thanks, Lana, for forwarding this great article on successful communities from WORDOFMOUTH.ORG We can discuss tomorrow in class!

This is a guest post from Douglas Atkins, CEO at The Glue Project and author of “The Culting of Brands.”

What’s your purpose?

At the heart of every successful organization is a clear purpose. It’s the thing that the founder starts with. It’s what successful organizations use for big and small decisions alike, often for decades afterwards.
Religion or corporation, online support network or cupcake enthusiast group, all communities do better when they — their leaders, their members, their potential recruits, and the world at large — are very clear about:

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