Thanks, Lana, for forwarding this great article on successful communities from WORDOFMOUTH.ORG We can discuss tomorrow in class!
This is a guest post from Douglas Atkins, CEO at The Glue Project and author of “The Culting of Brands.”
What’s your purpose?
At the heart of every successful organization is a clear purpose.
It’s the thing that the founder starts with. It’s what successful
organizations use for big and small decisions alike, often for decades
afterwards.
Religion or corporation, online support
network or cupcake enthusiast group, all communities do better when
they — their leaders, their members, their potential recruits, and the
world at large — are very clear about:
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