It's the stat that filled a million PowerPoints, launched thousands of
startups and dashed almost as many hopes: the hockey stick charting
consumer growth of the internet -- and the presumed shift of ad dollars
along with it.
The opportunity represented for Facebook in the gap between time spent
and ad spending was forcefully argued by Needham analyst Laura Martin,
who helped stop Facebook's stock-price slide when she slapped a "buy"
rating on the stock. "We believe that Facebook should have higher
revenue than Google over time because the number of users is about the
same but the average time spent on Facebook is 14 minutes per day, which
is nearly three times Google.com's five minutes per person per day,"
she wrote in a report. Read the rest here
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