FROM Mashable It’s no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively.
With that goal in mind, Facebook looked at
postings on 23 brand Pages over one month to see which posts did the
best. The upshot: When you talk about things related to your brand,
you’ll get more engagement.
For example, a post by a cruise line marketer (Facebook did not
disclose which brands exactly were involved in the study) stating “I
decided to go on my first cruise because ____,” performed better than
one that said, “Hang in there everybody. Monday will be over before we
know it.”
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