On March 30, Facebook migrated all brands to its new Timeline format. As brands continue to look at how to best leverage the new format , social media measurement and analytics company Simply Measured has released findings indicating that most brands experience increased engagement with Timeline (disclosure: they only looked at 15 brand pages).
As you can see, Simply Measured’s data reflected in this chart from eMarketer shows that average engagement with brand pages (defined by comments and likes) rose from an average of 672 points of engagement per post to 2,441 or 46 percent over the course of the three weeks following the move to Timeline. That said, Simply Measured also reported that when looking at individual brands such as Old Spice, Target, AT&T and Ford, it saw a decline in engagement with brand posts. Despite the increase in people liking pages, however, Simply Measured found that interaction with specific content is declining. Hmm… read the rest here