On March 30, Facebook
migrated all brands to its new Timeline format. As brands continue to
look at how to best leverage the new format , social media measurement
and analytics company Simply Measured
has released findings indicating that most brands experience increased
engagement with Timeline (disclosure: they only looked at 15 brand
pages).
As you can see, Simply Measured’s data reflected in this chart from eMarketer shows
that average engagement with brand pages (defined by comments and
likes) rose from an average of 672 points of engagement per post to
2,441 or 46 percent over the course of the three weeks following the
move to Timeline. That said, Simply Measured also reported that when
looking at individual brands such as Old Spice, Target, AT&T and
Ford, it saw a decline in engagement with brand posts. Despite the
increase in people liking pages, however, Simply Measured found that
interaction with specific content is declining. Hmm… read the rest here
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