Social media is constantly evolving, and with this
evolution, there are more opportunities than not to misstep. A campaign
on social media has hundreds of ways it can go wrong, and most of them
are unpredictable. Of course, it's important to be as prepared as
possible, but sometimes, social media fails are bound to happen. After
all, we're only humans managing accounts for brands, right?
Learning
from others' mistakes is a great place to start, and some of us lucky
ones have learned the hard way. Here are a few examples of the social
media campaigns that turned total flop.
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