What Facebook’s Changes Mean for Marketers

Facebook’s bold list of changes, announced Thursday, will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers’ lives. The big loser? The “Like,” which will have a smaller role in marketing, industry analysts say.

One big change is that Facebook has added a control in the top right of each story that users can check to unmark a top story. Facebook will use that information over time to automatically edit the feeds. Since users now have more control over their news feeds, brands with boring or irrelevant updates will have lower visibility. (They will still show up in the Ticker, however.)

Marketers, who have been told for years that they’re actually publishers now, will have to put that into practice, says Ian Schafer, CEO of Deep Focus, a digital marketing firm. “Facebook is a channel, albeit a collaborative one, that needs to be programmed,” says Schafer. “We need to get people to share and interact with more content.” Read the rest from MASHABLE here