Teaching Social Media Marketing At UCLA Extension: Social Networking Media ROI Calculator

Monday, May 30, 2011

Social Networking Media ROI Calculator

This week we'll be discussing Measurement and ROI in class. Here's a fantastic ROI Calculator from Charlene Li and Josh Bernoff of Groundswell.

1 comment:

Unknown said...: Hello,
What makes videos and music great is that it is more creative, making them a highly potential method of spreading your advertising content.

social media marketing; June 2, 2011 at 11:32 PM

From Beverly...

Thanks for visiting Teaching Social Media at UCLA!

I have been teaching Marketing classes for the UCLA Extension since 2001. I love sharing the knowledge and passion I have for Marketing and Technology with the business community. I want to thank Karl Kasca, who's been my co-instructor since 2003, for the marketing and research expertise he brings to the classes as well. In addition to co-teaching Social Media, Karl teaches New Media and I teach Global Marketing for the Extension as well.

In addition to teaching, I am Host of Social Media Radio; the co-author of The Power of Real-Time Social Media Marketing; and a contributor to The Huffington Post.I also speak on industry panels, keynote for professional organizations, and am an accredited business writer.

You can follow Karl and I on Twitter at www.twitter.com/beverlymacy ; www.twitter.com/karlkasca

OR you can email us here:
beverlymacy@gmail.com
karl@increaseonlineprofits.com