Friday, November 12, 2010

Case Study - Integrated Marketing for Florida OJ Campaign Using Social Media

Building on our class conversation on Wednesday, I'm highlighting a good Case Study example of a fully integrated marketing campaign launch that includes print, TV, Social Media (Facebook and Twitter), PR. 
We'll discuss the importance of traditional media in a fully Integrated Campaign in a couple of weeks in class.  This is from MediaPost - a sight every social media marketer should visit regularly. 

In a fortuitous development for citrus growers, the Florida Department of Citrus (FDOC) is launching a digital campaign for Florida orange juice featuring TV personality Nancy O'Dell, just as her visibility is on the rise, big-time.

The campaign also employs educator/parenting expert/author Michele Borba, a frequent guest on "The Today Show" and talk shows.

CBS has just announced that O'Dell, formerly co-anchor of "Hollywood Access," will replace Mary Hart as co-host of "Entertainment Tonight" next year, when Hart exits at the end of the show's 30th season next year. O'Dell will join "ET" in January, initially as a special correspondent.
In addition, O'Dell will co-host, with Carson Kressley, a show on Oprah Winfrey's new cable network, OWN ("Your OWN Show: Oprah's Search for the Next TV Star"), also launching in January. 

Read the rest here 

1 comment:

Anonymous said...

Very interesting. I am also working on a research regarding marketing using social media. There is great impact on the industry of the social media and business should pay attention to it.

Designer Boise