Saturday, September 18, 2010

Beverly Macy at International Society for Performance Improvement

Saturday, September 18th

Leveraging Social Media for Personal Branding
Social media has magnified the importance around a certain type of brand – the brand called YOU! Whether you like or not, you have a personal brand. How can you turn your personal brand into a powerful real time marketing tool? Be a source for attracting and retaining clients real-time to generate sustainable, profitable growth? Improve your perceived value in the marketplace?

Macy, an early adopter of social media, shares her insights and expertise on how YOU can leverage social media to build and manage your personal brand strategically, consistently and effectively.
  • Define and establish your personal brand
  • Effectively communicate your personal brand using LinkedIn, Facebook, Twitter and Blogs
  • Avoid common branding mistakes
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