Ways to Join Us for Gravity Summit at Harvard on Monday August 31

Yes, it’s true. Gravity Summit at Harvard on Monday, August 31st, will be streamed LIVE on CNN.com Live. That means there are a number of ways to participate in the event:

1. Register - There are a handful of seats left to be there in person, so register today

2. Watch us on CNN.com/Live, starting at 9AM ET You don’t need to register , just click and watch

3. Follow us on Twitter at #gravsum

4. Come to the FREE TweetUp/After Party at the Charles Hotel starting at 5:30

5. Sponsor Gravity Summit - call Beverly at 310-860-4788 for information

Yes Twitter: Digital Tools Required For CMO Jobs Today

From BusinessWeek:

The last few years have been awfully hard on marketing and advertising professionals. Companies are cutting back headcount. Downward trends on ad spending have slaughtered ad agency staffing. Jobs are scarce. The weekly Brand New Day/CMO Club weekly survey shows, perhaps not surprisingly, that digital marketing expertise has far surpassed classic marketing experience as the most valuable asset you can bring to a job interview.

The CMO CLUB Weekly Poll Question: What expertise is most valuable to you today when hiring new talent in your marketing organization?

101 CMOs responded:

38.6% Digital marketing
21.8% Classical marketing
18.8% Marketing ROI/Metrics
11.9% Sales
8.9% Social Media

A few Quotes from CMOs in the club who responded:

“Everyone is talking about social media but I need new expertise in my organization for more comprehensive digital marketing skills.”
“People confuse good classical marketing skills with reliance on traditional media. I’m always looking for classical marketing excellence in assessing customer needs, developing the right customer segments and serving those segments from messaging, products, pricing and customer support. This drives the media decisions. Classical marketing expertise with the knowledge of leveraging digital marketing in the mix is the holy grail for us.”

“Marketing ROI/Metrics are important but I have lots of help in my organization in thinking this through. It’s a top priority for our business to understand and deliver based on ROI/metrics, but that’s not the primary skillset I need to add to the team to deliver this.”

The Secret Design History of 12 Famous Brands

Interesting slide presentation from FAST COMPANY (click on the link to view)

July 27, 2009 | 0 Readers Recommended This

By: Armin Vit and Bryony Gomez-Palacio | Design by: Armin Vit and Bryony Gomez-Palacio

Graphic designers (UnderConsideration LLC), authors, and Internet instigators Armin Vit and Bryony Gomez-Palacio recently closed their influential design blog Speak Up and left New York to set up shop in Austin, Texas. Besides the fact that their mortgage now nets them double the square-footage, not much has changed for the husband-and-wife team: They still run several blogs, including the popular branding blog Brand New, work for clients, and write books, including their newest, Graphic Design Referenced, published by Rockport. The highly-visual guide highlights the industry's technical terms, historical moments, and influential practitioners with over 2,000 projects, so we asked Vit and Gomez-Palacio to dig out the 12 juiciest stories about our favorite brands for some salacious summer design reading. Enjoy!