Wednesday, November 4, 2009

How Ford Uses Social Media (Video)



Good best practice from Ford via Social Examiner: 

In this interview I talk with Scott Monty—head of social media for Ford Motor Company—and the man in charge of Ford’s social media presence and initiatives like TheFordStory.com.

When you think of Ford, you might think “old American car company.” However, under the direction of Scott Monty, Ford has become one of the leading big businesses in America using social media to connect directly with consumers. And it certainly seems that Ford is on the right track to success, recently reporting 1 billion dollars in profit!

In this video, you’ll learn how Ford uses TweetUps to help Ford executives connect with customers across America and how Ford is humanizing its brand. Scott also provides advice to other businesses that are looking to capitalize on social media. Scott also has a little fun, as you’ll see…
VIEW VIDEO HERE NOW:


1 comment:

Michael said...

Do you teach your students to outright steal other people's content and post it on their own site at UCLA?

Don't you realize you have simply copied my entire post and placed on your own site—in good old fashion days that used be called plagiarism.

Do the right thing and write you own post and link to my page.