Friday, September 4, 2009

Preparing for Fall 09 Semester

I can't believe it's almost time to welcome a new group of students to Social Media Marketing at UCLA Extension. Class begins on Wednesday, September 23 at 6:30 in Rm 4000A, Math Sciences Bldg. on campus.

Karl Kasca and I team teach and we have an amazing semester planned for everyone. The great news is that the class is now 12 weeks. A little history - the first 2 SMM classes were 1 Day workshops back in 2007. Then we launched a 6 week course in the Fall of 2008, and now, 1 year later, the class is 12 weeks.

Karl and I believe in the Case Study method of teaching which is that we take 'real live' businesses and understand why they do what they do - what's the strategy, the tactics, the best practices and the lessons learned from the case.

We also have guest speakers and this semester we'll have speakers from big brands as well as a very special SPORTS MARKETING opportunity for the class as a whole. Stay tuned for details.

Can't wait - see you soon.

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