Friday, September 18, 2009

HOW TO: Make Facebook Your Company Newsroom

This is great information from Josh Peters on Mashable today and I'm going to share it with the SMMUCLA class next Wednesday!
by Josh Peters12 Comments

Josh Peters is a freelance social media consultant who has been deeply involved in the research and application of social media for several years and is the co-author of TwittFaced. He blogs at Shuaism and would love to connect with you on Facebook, LinkedIn, and/or Twitter().

Having an online newsroom for your company is a very important way to provide information about your business for customers, bloggers, and journalists. Through a well put together newsroom, you can control the story in order to make sure news about your company reflects what you want out in the public. Unfortunately, most corporate newsrooms are boring, static, and sometimes days late getting info up. Facebook can help you change that.

Facebook Fan Pages are perfectly suited for use as company newsrooms because they have a low barrier of entry, high visibility, numerous customization and automation options, and can be put together in an afternoon. A Fan Page can be more engaging and informative than most newsrooms out there, or it can act as an information portal that redirects customers to other, more engaging product Fan Pages. This guide will show you how to use a Fan Page to give your company a voice on Facebook() by creating an interactive newsroom.  Read the rest here

1 comment:

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