We’re living in the YouTube generation, where not only are you consuming video at massive rates, but also uploading boat loads of it. However, only a select few of these videos ever go viral and achieve Internet meme status.
The top YouTube videos of all time are basically just a mix of celebrity music videos, movie trailers, and cultural phenomena (like Susan Boyle). But, we’re also noticing that more and more brands are able to use the Web as a platform, in lieu of (or in conjunction with) more traditional media outlets, to disperse their ad campaigns and reach large audiences.
Visible Measures, who measures video reach across the Web, also partners with AdAge to publish a weekly list of the top performing viral video ad campaigns. Here, we explore the brands and videos that cracked the 10 list for the week of May 11:
The Top Ads
Vodafone: Vodafone’s a popular telecommunications company in the UK and Asia, but you might be more familiar with their US venture, Verizon Wireless. Their newest campaign, Make the Most of Now, includes a hilarious video called “Zoozoos” that hit Visible Measures’ number one spot for the week with 1,449,218 views.
Nike Basketball: Most Valuable Puppets pairs Kobe and LeBron in puppet form as they get hyped up (or not) for the NBA playoffs. The video made its first appearance on the viral video ad chart in the number two slot for the week with 810,356 views.
Frito-Lay: In a video that has nothing to do with chips, Mothers’ Day is just one of seven videos in Frito-Lay’s A Woman’s World video campaign. This particular video follows the recurring characters as Mike makes an honest effort to reward his wife with a Mothers’ Day getaway. With 713,729 views in one week alone, Frito-Lay seems to have a hit on their hands
T-Mobile: Taking over both the number four and five slots, T-Mobile’s still getting a lot of play from their contrived dance and sing-along ads. You may remember that the the T-Mobile dance in Trafalgar Square inspired a Facebook flashmob like no other. Both videos combined for a total of 1,166,563 views in just one week.
Other Notable Mentions: Samsung was also able to crack the top 10 twice, with their YouTube HD Camera Trick, and Extreme Sheep LED Art videos, the latter of which is preforming astronomically well since debuting back in March. The top ten is rounded out with ads from Coca-Cola, Bontrust, and Cadbury.