What are the key elements of this campaign that are different for Starbucks?
Consumers and companies alike are going through profound changes based on complex and challenging economic realities. Everybody is looking for value, but value doesnt just mean whats cheapest, its about whats best for consumers, their families, their communities and the world around them.
Providing this value and living by our ethics is precisely what Starbucks has been doing for nearly 40 years and today we are poised to launch an extensive, long-term campaign to tell that story. As a loyal customer, we want to thank you for being an important part of our story and invite you to be among the first to discover the new campaign.