Very interesting article on how "mainstream" brands are strategizing about social media:
When Procter & Gamble wanted to train its marketers in social media, it didn't put their teams on a plane and send them somewhere sunny for a few days of conference sessions. Instead, it invited some digital marketing gurus from around the country for a "Digital Hack Night" for charity and let its marketers learn from the best as they competed with each other for bragging rights. David Armano, who blogs at Critical Mass, talks about what it was like inside the P&G war room. Logic+Emotion (03/12) Advertising Age (03/12)
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