Teaching Social Media Marketing At UCLA Extension: The Importance of Ethics in Social Media in Marketing and Advertising

Tuesday, March 24, 2009

The Importance of Ethics in Social Media in Marketing and Advertising

Karl Kasca and I will be teaching Social Media Marketing for the UCLA Extension starting May 12, 2009. Karl's presentation below is incredibly important in the ongoing transition into the Social Web. Thanks, Karl!

Last night I spoke to Mark Stern's Ethics in Marketing & Advertising class at UCLA extension on "The Importance of Ethics in Social Media in Marketing and Advertising" and I just wanted to share the slides with you in Slideshare:

The Importance Of Ethics In Social Media In Marketing&Advertising 03 10 09

View more presentations from Karl Kasca.

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From Beverly...

Thanks for visiting Teaching Social Media at UCLA!

I have been teaching Marketing classes for the UCLA Extension since 2001. I love sharing the knowledge and passion I have for Marketing and Technology with the business community. I want to thank Karl Kasca, who's been my co-instructor since 2003, for the marketing and research expertise he brings to the classes as well. In addition to co-teaching Social Media, Karl teaches New Media and I teach Global Marketing for the Extension as well.

In addition to teaching, I am Host of Social Media Radio; the co-author of The Power of Real-Time Social Media Marketing; and a contributor to The Huffington Post.I also speak on industry panels, keynote for professional organizations, and am an accredited business writer.

You can follow Karl and I on Twitter at www.twitter.com/beverlymacy ; www.twitter.com/karlkasca

OR you can email us here:
beverlymacy@gmail.com
karl@increaseonlineprofits.com