Saturday, January 31, 2009

Defining Your Personal Brand

I have been honored to be included as a regular guest blogger on Dan Schawbel's Personal Branding Blog. Recently, I posted about defining your personal brand. In the professional world we've been discussing this for years and the topic was highlighted by Tom Peter's BRAND YOU over a decade ago.

Social Media presents a unique opportunity to either stand out or be drowned out. I wrote about it here:

Defining Your Brand

Defining your brand is critically important to your personal and business success. Beginning years ago with “The Brand Called You” by Tom Peters, the importance of defining and building your personal brand has been growing and is hitting a tremendous stride in 2009. Peters pioneered the idea that your brand is not the company you work for but rather who YOU are in that company.

These days, superior skills, great resources, and inside knowledge are merely prerequisites if we even hope to compete in today’s global marketplace. Rising above, standing out, and hitting your target has become more difficult than ever. It is very crowded out there and it’s said people receive literally thousands of branding messages every day from news media, movies, online, print, billboards, radio, TV, etc. Our personal brand - the words and phrases we want others to think of when they think of us - is all that’s left to differentiate us from the rest of the pack. Add to that the fact that people are now changing jobs and careers so often, and your personal brand has become more important than ever.

You first define and then communicate your brand with a clear strategy. For many, navigating that invisible line between clear and effective communication of your brand and offensive self-promotion is tricky. It’s important to be authentic and speak to your accomplishments. However, you will wear out your welcome if you try too hard, sell too much, speak too fast. On Broadway, it’s called flop sweat. You’re not sweating because of the bright, hot klieg lights. You’re sweating because you’re losing the audience – you know it, and they know it. MORE HERE

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