Monday, December 15, 2008

What's in a ReTweet?

We discussed ReTweets when Rodney Rumford gave his Twitter presentation to the class.

A ReTweet is when someone forwards a tweet to their network, and so on. Here's Dan Zarella - the "social media and viral marketing scientist" discussing the numbers behind the ReTweet:

I started collecting ReTweets a few weeks ago and have collected just over 84,000. I’m working on a system that will allow for mapping and analysis of ReTweet streams (sneak peak below), but in building that, I’ve already uncovered some interesting data.

Contrary to what I initially thought, “RT” is used more than 4 times more often than the full word “retweet”.

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