Tuesday, December 30, 2008

2009 - The Year of Going Social

Businesses Join the Social Media Conversation
By: Beverly W. Macy and Troy A. Peterson

It’s almost 2009, and for years, marketers have talked about ‘listening’ to the consumer. At the same time, Web 2.0 tools have been springing up that enable conversations to take place AMONG consumers. That conversation has evolved into video, picture, text, audio files… that can be shared and passed on. Blogs, podcasts, YouTube, Twitter, Wikis, and social networks are the tools used to engage in this conversation with one another. Clearly, a fundamental shift in the way we communicate has occurred.

The bad news for business? You’re late. The good news? You're not too late. It’s true that many of the innovators and early adopters out there are screaming that you're going to be out of business in three months if you don't hop on the social media bandwagon today. Not true. more here

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