Tuesday, November 11, 2008

YOU are a Brand

Back in 1997 famous business writer Tom Peters wrote an article for the then-hot business magazine, Fast Company, entitled The Brand Called YOU.

That concept of YOU as a brand is alive and well in this blog I discovered today called the Personal Branding Blog. Check it out.

And here's a clip from the famous Tom Peters article:

It's a new brand world.

That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ...

You're branded, branded, branded, branded.

It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.

The concept

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