Net Gen Transforms Marketing

Here's a good article from BusinessWeek on how marketing is changing:

The author of Grown Up Digital explains how Web savvy among the Net Generation (the boomers' kids) will change how goods are bought and sold

By Don Tapscott

Editor's note: This is the third in an eight-part series (BusinessWeek.com, 11/10/08) of Viewpoints by author Don Tapscott, who draws on the $4 million research project that inspired his new book, Grown Up Digital, to explain how digital technology has affected the children of the baby boomers, a group he calls the Net Generation.