I just noticed there’s a growing uproar over on Twitter about this ad hosted on the Motrin homepage. (If the Motrin team is listening to social media at all, that link won’t work for long. I wonder how long the ad will actually live on its homepage?)
It seems this ad just appeared, and I just watched it — it’s a kind of frenetic, mostly text-based appeal to “moms who wear their kids” in slings, backpacks, and whatnot, to use Motrin to ease the back pain kid-carrying can cause.
Oddly, the narration seems to doubt the very wisdom of “wearing” your kid, and implies that women do it just to “look like a real mom.” Then it calls them crazy. Then it asks them to buy Motrin.
Interesting. Doesn’t seem to be going over well.
Check out the Twitter backlash here.
4 comments:
A -M - A - Z - I - N - G !
In You Tube there are alternative commercials and responses. You can check it out:
http://es.youtube.com/watch?v=TpqpAGLS2t4
http://es.youtube.com/watch?v=LhR-y1N6R8Q
Also interesting comments, what do you think about this one?
"Wow, all you people complaining that this is a horrible, insulting ad are taking yourselves way too seriously. As someone who carried my two babies in carriers quite a bit I say: Get a life. And yes, you are giving Motrin quite a bit of free publicity. Congratulations!"
And also Motrin apologies:
http://www.motrin.com/
I still maintain they did it to provoke the reaction. There's no way they didn't know that ad would be offensive.
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