The class will start on November 5। Here's a copy of the Course Description from the catalog:
Over 100 million-plus videos are downloaded from YouTube each day. Technorati tracks over 50 million blogs. There are millions of profiles on social networking sites such as MySpace, Facebook, and others. Is this just hype or has marketing, advertising and communication changed forever? And how do these tools fit in to a company's traditional Integrated Marketing Strategy? This six-week intensive course looks at the new channels of marketing, advertising, and communication that make up the social media and Web 2.0 space. Using case studies and real-world examples from large corporations and small business, we explore current examples and future opportunities in how marketing professionals can embrace online social networks, user generated content and content sharing, blogs, podcasts, wikis, and even Twitter, to create brand awareness and buzz. Students learn practical tips and techniques as well as bigger picture outlooks to help them successfully leverage social media marketing in their own environments.
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