How to Use Twitter as a Twool

From student Cigdem - yes, Guy Kawasaki is a true mentor in this area. He is widely read, followed, quoted, etc. We link to his Alltop site on our blog links. Thanks for suggesting this as a class blog post:

I may get more value out of Twitter than anyone else on the planet because I use Twitter as a tool—specifically as a marketing tool—for my website Alltop and my book, Reality Check. If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then you can continue to send and receive tweets about how cats are rolling over and the line at Starbucks. more here