Teaching Social Media Marketing At UCLA Extension: Burson-Marsteller Report on CEOs Opinions of Social Media

Tuesday, December 9, 2008

Burson-Marsteller Report on CEOs Opinions of Social Media

Here's the actual findings from the Burson-Marsteller / PR Week Report.

This caught my eye:
Percent Who Believe Social Media Can Have An Impact On...
A Company's Overall Reputation 62%

A Company's Reputation Around
Public Issues (environmental/
labor) 61%

Sales of a Company's Products
and Services 48%

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From Beverly...

Thanks for visiting Teaching Social Media at UCLA!

I have been teaching Marketing classes for the UCLA Extension since 2001. I love sharing the knowledge and passion I have for Marketing and Technology with the business community. I want to thank Karl Kasca, who's been my co-instructor since 2003, for the marketing and research expertise he brings to the classes as well. In addition to co-teaching Social Media, Karl teaches New Media and I teach Global Marketing for the Extension as well.

In addition to teaching, I am Host of Social Media Radio; the co-author of The Power of Real-Time Social Media Marketing; and a contributor to The Huffington Post.I also speak on industry panels, keynote for professional organizations, and am an accredited business writer.

You can follow Karl and I on Twitter at www.twitter.com/beverlymacy ; www.twitter.com/karlkasca

OR you can email us here:
beverlymacy@gmail.com
karl@increaseonlineprofits.com