Teaching Social Media Marketing At UCLA Extension: Tempur-pedic New Interactive Media Strategy

Wednesday, April 28, 2010

Tempur-pedic New Interactive Media Strategy

From Lisa:
Hi Beverly,
I saw a commercial last night about Tempur-pedic mattresses and that they have implemented a whole new interactive media marketing strategy that I thought you might find interesting.

Indeed. Companies are integrating new social technologies and principles into the fabric of their advertising and communications campaigns. Here's the Tempur-Pedic site

No comments:

From Beverly...

Thanks for visiting Teaching Social Media at UCLA!

I have been teaching Marketing classes for the UCLA Extension since 2001. I love sharing the knowledge and passion I have for Marketing and Technology with the business community. I want to thank Karl Kasca, who's been my co-instructor since 2003, for the marketing and research expertise he brings to the classes as well. In addition to co-teaching Social Media, Karl teaches New Media and I teach Global Marketing for the Extension as well.

In addition to teaching, I am Host of Social Media Radio; the co-author of The Power of Real-Time Social Media Marketing; and a contributor to The Huffington Post.I also speak on industry panels, keynote for professional organizations, and am an accredited business writer.

You can follow Karl and I on Twitter at www.twitter.com/beverlymacy ; www.twitter.com/karlkasca

OR you can email us here:
beverlymacy@gmail.com
karl@increaseonlineprofits.com